Why Data Privacy Compliance Matters in Texas
The Texas Data Privacy and Security Act (TDPSA) is broader than most other state privacy laws because it does not set a minimum revenue threshold or consumer number for applicability.
This means that a wide range of companies doing business in Texas could be required to comply—even those that may not have been covered under other state laws. The only major carveout is for “small businesses” as defined by the U.S. Small Business Administration.
Failure to comply carries significant risks. The Texas Attorney General can impose penalties of up to $7,500 per violation, and given the law’s scope, this can add up quickly. But beyond the financial side, compliance is also about protecting trust. Texas consumers are becoming more aware of how their data is handled, and businesses that are transparent and responsible with data collection gain a competitive edge.
About TDPSA - HB 4
The TDPSA establishes a framework of requirements around transparency, data use, and consumer rights. At its core, the law requires businesses to give consumers clear notice of what personal data is collected and why. Purpose limitations apply, meaning companies must avoid unnecessary data collection, and sensitive data requires opt-in consent before processing.
Major compliance requirements include:
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Transparency and Notice: Clear privacy policies, disclosures, and consumer-facing notices.
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Consumer Rights: Right to access, correct, delete, and port personal data; right to opt out of sales, targeted advertising, and profiling.
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Data Security: Maintain reasonable safeguards and conduct data protection assessments for high-risk processing.
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Processor Contracts: Update agreements with vendors and third parties to reflect TDPSA obligations.
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Employee Training: Ensure staff handling data understand compliance requirements.
Like other states, Texas requires businesses to make privacy notices available, but its broad scope means more organizations will need to implement them. The law officially took effect July 1, 2024, so businesses operating in Texas should already have compliance programs in place—or risk enforcement action.
How Our Data Privacy Services Help You Comply
Deliverable Based Services
Policies, procedures, internal guidelines, and more.
Risk Assessment
We help you identify, assess, and address privacy risks.
Employee Training
Training tailored to your team and your industry.
AI Governance
Ensure ethical and compliant AI use.
At Oso, we offer a full suite of services to help you meet the requirements of the Texas Data Privacy and Security Act (HB 4). Whether you're building a privacy program from scratch or improving what you already have, we’ve got you covered. Our services include:
Our Approach
When we work with Texas businesses on TDPSA compliance, we take a structured but flexible approach. Every organization faces unique risks, so our first step is always to assess the current state of your privacy program. From there, we build a plan that fits your specific operations and industry.
A typical engagement may include:
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Risk Management Session to identify compliance gaps and high-risk processing activities.
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Policy and Documentation Updates such as privacy notices, consent language, and internal procedures.
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Employee Training to ensure staff understand their responsibilities under Texas law.
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Third-Party Management for vendors and partners handling data on your behalf.
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Ongoing Audits & Governance to keep you aligned with evolving state privacy requirements.
Some clients only need targeted support like a new cookie policy or DSAR response workflow, while others need a full-scale compliance program. We adapt to where you are today and where you need to be.
Serving New Jersey
Businesses with Excellence
The Texas Data Privacy and Security Act has a broader scope than most other state laws, and many companies underestimate how much it applies to them. That’s where we come in.
Our consultants have already worked with clients in Texas to prepare for HB 4, giving us hands-on experience with the law’s specific requirements.
Because we specialize in data privacy consulting services, we bring deep knowledge of state-level legislation and practical tools that can be put in place quickly. Unlike larger firms, our overhead is low—so you get expert-level guidance without paying inflated rates. Whether you're in Austin, Dallas, San Antonio, Houston, or elsewhere – we can help.
Common Questions (FAQ)
What if I’m already compliant with another state law?
Being compliant elsewhere helps, but it doesn’t guarantee compliance in Texas. The TDPSA is broader in scope, so it’s important to review and align specifically with HB 4 requirements.
What are the fines for non-compliance?
Companies can face civil penalties of up to $7,500 per violation. With a broad law like this, penalties can add up quickly if left unaddressed.
When did the Texas law take effect?
The TDPSA was enacted in June 2023 and officially went into effect on July 1, 2024. Enforcement is already live, so businesses operating in Texas should have compliance measures in place now.
Does this apply to small businesses?
The law excludes “small businesses” as defined by the SBA, but all other organizations meeting the criteria must comply. If you’re unsure whether you qualify as a small business under federal standards, we can help you determine that.
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Oso Privacy Consultants is located in Louisiana, but serves businesses globally.