Why Data Privacy Compliance Matters in New Jersey
The New Jersey Data Privacy Act (NJDPA, SB 332) is one of the most recent state-level privacy laws in the U.S. It took a familiar framework from other states but added its own twists. Unlike most privacy laws, the NJDPA doesn’t apply directly to processors—though they still have to follow certain requirements when acting on behalf of a controller.
The law is built on an opt-out model, giving consumers the right to:
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Opt out of the sale or sharing of personal data
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Access personal information collected about them
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Delete their personal information
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Correct inaccurate data
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Confirm whether a business is processing their data
For businesses, the risks of ignoring compliance include financial penalties, consumer distrust, and the possibility of losing customers to competitors that already prioritize privacy.
About NJDPA - SB 332
The NJDPA requires businesses to provide consumers with the rights listed above—opt-out, access, delete, correct, and confirm. To do that, organizations must have clear processes, policies, and notices in place.
New Jersey's Data Privacy Act applies to:
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Businesses (including out-of-state companies) that process the data of more than 100,000 New Jersey residents annually
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Businesses that generate revenue from selling the data of more than 25,000 residents
If you fall into either of those categories, you’ll need to comply with the NJDPA.
How Our Data Privacy Services Help You Comply
Deliverable Based Services
Policies, procedures, internal guidelines, and more.
Risk Assessment
We help you identify, assess, and address privacy risks.
Employee Training
Training tailored to your team and your industry.
AI Governance
Ensure ethical and compliant AI use.
At Oso, we offer a full suite of services to help you meet the requirements of the New Jersey Data Privacy Act (SB 332). Whether you're building a privacy program from scratch or improving what you already have, we’ve got you covered. Our services include:
Our Approach
Our process is designed to make compliance practical, not overwhelming. We start by learning about your current privacy practices and where you may have gaps under the NJDPA.
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Risk Assessment – We evaluate your existing policies, notices, and data practices against the law’s requirements.
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Custom Compliance Plan – Based on your goals and risk tolerance, we create a step-by-step plan to address compliance needs.
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Implementation – This may include updating or creating privacy policies, training your staff, reviewing vendor contracts, or setting up systems to handle consumer requests.
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Ongoing Support – For businesses that want continued guidance, we offer long-term consulting and outsourced Data Privacy Officer services.
Some companies just need a few updates. Others may need a full privacy program. Either way, we work with you to create a solution that’s clear, sustainable, and fits your business.
Serving New Jersey
Businesses with Excellence
We’ve helped companies prepare for and comply with privacy laws across multiple states. That gives us a clear advantage over firms without experience navigating state-level privacy legislation.
Because the NJDPA is new, many local firms are still learning its details. At Oso, we already have a track record with similar laws, so we can move quickly to get your business ready. And since we keep our operations lean, we often provide this support at a fraction of the cost of larger firms.
Whether you run a financial company in Newark or a tech company in Jersey City – we're ready to help you comply.
Common Questions (FAQ)
Do we need to notify consumers of all data sharing?
Yes. The NJDPA requires businesses to provide privacy notices that clearly explain how consumer data is used and shared.
What’s the deadline for responding to access requests?
You must respond within 45 days. An additional 45 days is allowed if you notify the consumer and explain the delay.
Does the law apply to out-of-state businesses?
Yes. If you process enough data from New Jersey residents to meet the thresholds, the law applies—even if you’re not physically based in the state.
Does the NJDPA apply to processors?
Not directly. The law applies to controllers. But processors must still follow specific requirements when acting on behalf of a controller.
CONTACT
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Oso Privacy Consultants is located in Louisiana, but serves businesses globally.